Introducing Private Label Plus®:
Your Competitive Edge for your HVAC Business
We’re offering dealers like you the opportunity to increase your profit potential by selling top-tier products with exclusive branding that sets you apart in your market.
Contact usPrivate Labeling, Redefined.
With DSG’s Private Label Plus® program, we put your business’ needs first. Instead of selling under another company’s brand name, we make it possible to sell reliable, high-quality HVAC equipment under your own unique brand or under our exclusive AirVantage label.
Learn more about Private Label Plus®
Step 2:
Register
We’ll give you all the information you need to get started.
Step 3:
Launch
We’ll give you all the information you need to get started.
The Private Label Plus® process at a glance.
How It Works
- We offer you a selection of well-respected and high-quality HVAC products to sell
- You create and market under your own brand name or our exclusive AirVantage brand
- You differentiate your business and increase your profit potential
- DSG experts are with you every step of the way
Choose What's Best for Your Business
Option 1: Create Your Own Label
Develop your own exclusive branding.
- No other dealer would offer your unique label
- You get full control of your branding
- You choose everything from market positioning to sale priceÂ
Option 2: Use DSG’s AirVantage Label
Leverage our pre-developed branding.
- We get you on the market, fast
- You get access to professional AirVantage marketing materials and promotional tools
- DSG provides product labels and associated literature
No matter which option you choose, you’ll have access to our marketing accrual program, marketing support, extended service plans and much more.
Ready to get started? Contact us
HVAC Product Types Offered
We have everything you need to supply your HVAC business.
Split System Air Conditioners
Heat Pumps
Gas Furnaces
Air Handlers
Coils
Join to Access These Program Benefits
Accruals
When you join the Private Label Plus® program, you earn generous benefits on our full range of ducted and ductless products, including select Goodman®, Amana® and Daikin ductless HVAC equipment. Once you’ve spent $50,000 on qualified purchases, you will earn accruals from your first dollar spent.
Marketing support
We offer you you a full range of lead generation, advertising and sales activities to promote your business. You can use accrued funds to advertise on TV, radio, billboards and in newspapers. You can also use that funding to get search engine optimization (SEO) for your business from our pre-identified, industry-leading digital marketing firms. Funding can also be applied to third-party sales training and branding materials for your entire company.
Extended service plans
As a Private Label Plus® dealer, you’ll have access to extended service plan options on base efficiency equipment. Once you reach $75,000 in annual equipment purchases, you may be eligible for quarterly rebates on select extended service plan purchases on qualifying non-minimum-efficiency equipment.
Retail sales training & lead conversion
When you join the program, you can also take advantage of the wide variety of retail sales and lead conversion training programs we offer. You’ll gain key insights from Goodman® and other industry-leading HVAC training organizations.
More to explore
That’s not all the Private Label Program® offers! You’ll also be eligible for reimbursement of membership dues for any of our Strategic Alliance groups, HVAC Learning Campus fees and NATE testing. Plus, we offer a variety of selling tools and search engine optimization (SEO) services through our Preferred Vendor network to help generate more prospective sales leads for your business.
Have Questions? We’re here for you.
The program is available throughout Wisconsin and in select Iowa and Minnesota locations. Please contact your local DSG branch to confirm eligibility.
You’ll need to provide your business information, logo, preferred brand name, and contact details. You’ll also be asked to sign an agreement and choose how you’d like your labels and marketing materials set up. Please contact your local DSG branch or sales representative.
 No. Private Label Plus® is limited to Goodman-branded equipment and select, limited Amana-branded equipment. Other brands and product categories are not included.
 Please contact your local DSG branch or DSG Sales Representative to place orders and manage your Private Label Plus® setup.
Once you meet the annual purchase threshold, you'll earn accrual funds at 3% starting from your first dollar spent on qualifying products.