Aaron Samuelson Joins DSG as Utility Corporate Segment Manager


Aaron Samuelson - Utility Corporate Segment ManagerAaron Samuelson has joined Dakota Supply Group (DSG) as Corporate Segment Manager for the company’s utility business based out of DSG’s Fargo, ND location. Samuelson will be responsible for DSG’s utility business’s growth and development across its entire footprint in this role. He will be working directly with DSG’s Utility supplier partners to ensure a world-class experience throughout its Utility customer base.

Before joining DSG, Aaron has held several progressive leadership roles during his electrical wholesale distribution industry career. He recently served as Director of Business Development for RESCO. He also spent many years working in multiple leadership positions for Border States Electric.

“DSG’s customers in the utility business segment have our commitment to receiving world-class products and services specifically tailored to their needs. Manufacturers have our promise to a partnership-based approach in delivering sustainable long-term growth opportunities,” Samuelson says. “It is through our unique principles of customer first, relationships above all else, and success for everyone involved that we look to grow.”

“We are excited to have Aaron join the DSG team. Throughout his career, he has built a track record of obtaining year over year positive results,” says Michael Rode, DSG’s VP of Sales - Electrical. “His experience and knowledge of the industry will provide the focus required to drive growth plans in our Utility business.”